Novotel Advances Plant-Forward Strategy Across 600 Hotels, Targets 25% Plant-Based Menus by 2026
Novotel has announced a global expansion of its plant-forward food strategy, setting a target for at least 25% of menu offerings across its 600 hotels to be plant-based by 2026. Currently, 39% of its locations already meet this threshold. The initiative is part of the strategic focus on integrating sustainability into the brand’s culinary operations, in alignment with its ongoing partnership with WWF France. The plant-forward ambition seeks to provide scalable, sustainable menu options that balance consumer demand for taste, health, and environmental impact. Novotel is collaborating with culinary institutes to develop recipes that meet these criteria, positioning the brand within a competitive market where plant-based dining is increasingly a business imperative. Jean-Yves Minet, Novotel Global Brand President, stated, “At Novotel, we are committed to …